ENGM 179.10 - Strategy

Description

Strategy entails shaping and managing factors that are critical to the long-term success of an organization. Decision makers must formulate and implement strategy for the organization as a whole, and guide the organization in navigating strategic challenges as markets and technologies change. This course covers key frameworks and principles for formulating and implementing strategy in single-business and multi-business firms, with respect to the external context in which a firm competes and its internal operations. Applying this material to case studies and other company examples will help you to develop your skills in strategic analysis.