Marc Fenigstein on How BRD Motorcycles Is Changing the Face of Motocross

"We're a little different than your typical Bay Area start-up," says BRD Motorcycles CEO Marc Fenigstein '01 Th'04. Right down the street from some of the most innovative companies in America, Marc and the rest of the BRD team are busy changing the face of the motocross industry through their pioneering electric bikes. The Redshift, BRD's flagship motorcycle, is 250 pounds of power and handling all wrapped up in a drop-dead gorgeous custom frame that charges in a wall socket. "Nobody needs electric motorcycles," says Marc, "but we found a way to make everyone want electric: by making them go faster."