"Experts say that established companies have the chance to create platforms of their own, partner to jointly create platforms, or figure out how to leverage other platforms to their advantage," writes The Innovator.

"'The bulk of the power in industries is likely to shift to ecosystems,' says Geoffrey G. Parker, a Dartmouth engineering professor and Massachusetts Institute of Technology (MIT) research fellow and business author who regularly advises C-Suite executives on platform strategies. 'So the message is every firm needs to understand platforms and figure out their place in the industry structure that is coming.'"