Wherever you are right now, take a look around. There’s a fair chance that someone near you is staring at their phone. They’re not talking into it, they’re writing on it. People love writing so much they’re even texting while driving at highway speed. You’d have to really be in love with writing to risk your life for "OMG."

Peter's guests on this edition of Out to Lunch are very connected with the current business of writing.

Geoff Parker is the author of Platform Revolution, a bestselling biz book that explains how new-economy companies like Uber and Facebook succeed. And how you can run your business using the secrets they’ve discovered.