Outwitting The Counterfeiter: A Futile Goal?

Ashifi Gogo, Founder and CEO, Sproxil

Friday, May 10, 2013, 3:30pm

Spanos Auditorium

This seminar is part of the Jones Seminars on Science, Technology, and Society series.

With over $600 billion in counterfeit goods sold annually per World Customs Organization estimates, significant efforts have been made to invent technologies that help differentiate between genuine and fake items. However, cunning and well-resourced counterfeiters have gained a reputation of ingeniously cracking and bypassing complex technologies through various technical and psychological means. The speaker will examine a variety of attack vectors counterfeiters have devised to defeat anti-counterfeiting solutions implemented on multiple continents, including new unsuccessful attempts to beat Sproxil’s Mobile Product Authentication™ (MPA™) solution.

About the Speaker

Ashifi Gogo founded Sproxil® in 2009 and currently serves as the company's Chief Executive Officer. Under his leadership, Sproxil developed its award-winning Mobile Product Authentication™ (MPA™) technology that has been used on over 100 million products by more than 2 million consumers to verify the authenticity of their medication. Former US President Bill Clinton described Sproxil as “a genuinely remarkable achievement... (it's) empowering... putting people in charge of their own healthcare.” Sproxil’s MPA solution is now used on multiple continents and in many industries including automotive, garment, and fast-moving consumer goods.

Ashifi's work has been recognized through a variety of awards and fellowships. Most recently, Sproxil was named the world’s most innovative company in health care by Fast Company, and #7 most innovative worldwide, beating 99 of the Fortune 100 companies. Ashifi was also inducted into the 40 Under 40 Class of 2012 by the Boston Business Journal. He received a Clinton Foundation Global Initiative Outstanding Commitment Award, led Sproxil to win a grant from the United States Agency for International Development and attract venture funding from Acumen Fund in New York.

An expert in end-consumer authentication technologies, Ashifi is Six Sigma Black Belt certified in Good Manufacturing Practice and Continuous Process Improvement. Ashifi holds one US Patent and is also a named inventor on multiple published US and foreign patent applications, one of which has been recognized by the US Patent and Trademark Office, winning a Patents for Humanity award for its significant positive humanitarian impact.  He earned a Ph.D. in electrical engineering from Thayer School of Engineering at Dartmouth and a B.A. in mathematics and physics from Whitman College. He is Dartmouth's first-ever Ph.D. Innovation Fellow.