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General Rules of Thumb...
Before sending any letter, make sure it includes:
If you are sending the request via e-mail you do not need to include a formal address header; however, please add the formal salutation (i.e. Dear "Mr. Jones" instead of "Dear Phil").
If You Are Contacting a Member of the Dartmouth Career Network: As noted in our Alumni Network Guidelines, we recommend that you utilize the network participant's preferred mode of contact (i.e. snail mail, phone or e-mail) to establish contact.
If You Are "Cold-Calling a Contact": You may still use the basic structure of the letters like below. However, be sure to make it clear how you learned of the contact (i.e. through a friend or professional contact, by reading a publication, through a professional association directory, etc.).