ENGM 187: Technology Innovation and Entrepreneurship

Offered

17W: 3B
Fossum

Textbooks  
New Venture Creation – Entrepreneurship for the 21st Century. Stephen Spinelli. Jr. and Robert Adams. 9th edition. McGraw-Hill ISBN-13: 978-0-07-802910-3.

Prerequisites

None

Cannot be used to satisfy any A.B. degree requirements.

Innovation is the process of translating a new invention or discovery into a commercial product. In this course, some of the guiding principles in technology innovation and entrepreneurship are discussed. The principles encompass intellectual property including patents, product definition including minimal viable product and whole product, customer definition and focus, product development, marketing and sales and communication, and manufacturing. Financial modelling and funding sources are addressed. Leadership practices including hiring, team building, employees, outsourcing and working with investors are also discussed. Students will prepare papers on various topics, make presentations, and create a real or hypothetical business plan as part of the coursework.